The FAMCare Blog

If there is one thing that all non-profit organizations will agree on, it is that donors are the backbone of any successful social service organization. Donors enable human services to turn ideas into reality, achieve goals, and work for various societal causes.

However, in recent years, NGOs have faced numerous challenges in attracting and retaining donors. This is due in part to the changing dynamics of the world. And, most importantly, donors are more conscious, aware, and thoughtful of the social services they fund.

The truth is that loyal donors give 42 percent more funds in a year than one-time donors. As a result, it is critical for social services to maintain their recurring donors while seeking new ones.  

With this blog we hope to help the reader learn more about donor management and how a strong donor engagement strategy can help you retain donors. Begin right away to learn what you need to know to ensure the prosperity of your NGO.  

There are an estimated ten million non-governmental organizations (NGOs) worldwide. There are 1.5 million of them in the United States. America has one of the most promising welfare infrastructures due to its extensive network of social services.

At the same time, the presence of the vast majority of non-profits in the United States makes it difficult for these NGOs to run their operations consistently and with adequate funds.

Donors have many options for charities, as many NGOs are unable to attract large enough projects. Smaller non-profits have a particularly difficult time attracting long-term donors.

Today's article will give you some general fundraising tips that will benefit any NGO, regardless of mission or vulnerable population that they serve.  

As a manager of a nonprofit agency, you are aware that one of the most effective tactics in the fundraising plan for your nonprofit is a persuasive fundraising letter, but it can be challenging to write one that is effective. It calls for thought and some reworking. However, if you are successful, you'll give your organization the chance to help more people than if you only used email. Here are some guidelines for crafting the ideal letter for fundraising.

If you are a social service organization seeking to make a long-term impact, look for people who genuinely care about your cause. If you want the best long-term results for your non-profit, your main contributors should be committed in the long run.
It's unlikely that you'll come across someone who makes a significant contribution and then vanishes. This is because they care about your cause and want to see how they can make a difference through your organization.
Some of the difficult processes involved in capturing contributors' attention and developing a lasting connection with them are discussed in this blog.

Let's dive in!

Since the onset of the COVID-19 pandemic, there has been an increase in demand for the online first strategy, which also applies to charities. Online fundraising is no longer an option for non-profit organizations; it is required to ensure future fundraising growth. The evolution of digital fundraising is one of the developments in the non-profit sector.
Here are some tips to help non profit leadership to master digital fundraising.

Although the main objective of organizing a fundraising campaign is to generate funds, there are several other major factors why they are so important. You need money to keep your organization going and to promote your charity objectives and social service campaigns, but fundraising may also provide other advantages. Let's go over some of the important reasons for organizing a fundraising campaign.

The nonprofit world has struggled for years with the distinction donors make between mission dedicated donations (restricted funds) and funds available for overhead and administrative salaries (unrestricted). The dichotomy has grown out of the emerging belief among donors that money spent directly on mission is better spent than money “wasted” on overhead costs and administrative salaries. Studies reveal that donors “feel” better about donations when they are assured that their money has gone directly to mission outcomes.

Which part of your event raises the most money?

So often we get caught up in the daily tasks of the event that we don't take the time to think through the program part of the event. But this is where most of your money gets raised? Right?

The Jewish Federations of North America brings together a network of 148 local federations which collectively raise and allocate more than $3 billion annually for social welfare, social services, and educational needs. The JFNA has spent three decades in an effort to create an ongoing mechanism that would productively connect local federations to a group of national Jewish organizations. Its mission was “to bring together seven national Jewish agencies and the Jewish federation network into a common space, promoting deeper relationships and creating synergy among them.”

Do you ask your donors discovery questions?

I’m certain you do. But, you may not be asking them in the most effective way. Rachel Muir has some great tips and examples on how to ask donors questions.