If there is one thing that all non-profit organizations will agree on, it is that donors are the backbone of any successful social service organization. Donors enable human services to turn ideas into reality, achieve goals, and work for various societal causes.
However, in recent years, NGOs have faced numerous challenges in attracting and retaining donors. This is due in part to the changing dynamics of the world. And, most importantly, donors are more conscious, aware, and thoughtful of the social services they fund.
The truth is that loyal donors give 42 percent more funds in a year than one-time donors. As a result, it is critical for social services to maintain their recurring donors while seeking new ones.
With this blog we hope to help the reader learn more about donor management and how a strong donor engagement strategy can help you retain donors. Begin right away to learn what you need to know to ensure the prosperity of your NGO.