There are an estimated ten million non-governmental organizations (NGOs) worldwide. There are 1.5 million of them in the United States. America has one of the most promising welfare infrastructures due to its extensive network of social services.
At the same time, the presence of the vast majority of non-profits in the United States makes it difficult for these NGOs to run their operations consistently and with adequate funds.
Donors have many options for charities, as many NGOs are unable to attract large enough projects. Smaller non-profits have a particularly difficult time attracting long-term donors.
Today's article will give you some general fundraising tips that will benefit any NGO, regardless of mission or vulnerable population that they serve.
Set Realistic Goals
Most small-scale human service organizations fail to recognize the magnitude of their financial requirements. This is why they begin with unrealistic goals and estimated funds that will only last a short time. Setting attainable and practical financial goals is the first step in ensuring that your NGO continues to do good work.
Build a Network
Learn about donors who are interested in your cause and target them specifically. Aim to build a network of loyal donors and maintain contact with them over time. Keep in mind that you're not looking for one-time donations, but rather long-term supporters.
Use Social Media for Outreach
In this day and age, any NGO that is not on social media is losing donors. Make sure you have an active website and social media pages where you can interact with potential and current donors. Continue to update the page with the projects you're working on.
Be Transparent with Your Donors
Unfortunately, some NGOs have received a lot of negative press. This occurs when you are not transparent with your donors and fail to communicate with them on a regular basis. Implement a transparency strategy to tell your donors what you did with their money to avoid bad press and keep your funds steady. This is also an excellent way to thank your donors.
FAMCARE...Who We Are
Global Vision Technologies, the developers of FAMCare, is an industry leader for non-profit case management software. For over 20 years we have been helping modernize agencies with our social services software.
However, we strive to be more than just another software company. We do this by publishing relevant articles in our blog that strive to help nonprofits and the dedicated social workers, staff, and volunteers who are committed to their success.
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