The FAMCare Blog

What happens when you loose 65% of your donor base in one year?

Posted by George Ritacco on Oct 23, 2017 3:34:18 PM


Ever lose a series of donors in a quick period of time?  Want a great resolution?  Check out this video from the team at Movie Monday's!

It's unthinkable.

The United Way of Pickens County lost 65% of their donor base in one year. And it was up to Julie Capaldi to turn things around. She had to think differently.

In today's episode, you're going to learn what Julie did to turn her organization around and become an amazing success. I'll give you a hint. Storytelling played a big part.

Get out something to take notes with. You're going to want to write down "SST" and what it stands for.
Julie also tells you about her unique "Gratitude Report". Donors love it, and so will you. It's very creative and all about storytelling.

You're also going to hear two separate examples of storytelling in action. The first one is about a woman who was moved to donate $20,000 right there on the spot. She hadn't even been asked!!! The second is about a man who never gave a donation to the United Way even though Julie had been asking him for 20 years. Then one day Julie told him a story that changed his mind. He now donates regularly. Find out what story changed his mind.

Watch the video below.

Topics: Fundraising Ideas

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