This week's Movie Monday's Fundraising tip is in.  Enjoy!  Can a story really be worth a million dollars?

Yes.

In today's episode you'll meet Jeff Schreifels. He is a leading expert in developing strategies for major donor programs.

The traditional view of the nonprofit donor is an American industrialist sitting on a vast fortune that he can afford and is inclined to donate to a worthy cause. Rarely do we think of the American middle class as part of the American donor class. To the contrary, however, research reveals that the greater majority of nonprofit donors are from the American middle class.

If you write letters to help fundraise for your agency, then you know the challenges with what to write, the tone you take, how to get your letter opened, conversion rates and the like!  This week's Movie Monday's Fundraising Tip is in and it's a good one!  You'll find out about Tom who is one of the most sought out donor communications writers in the world and his style of writing.  Some great tips to share - enjoy!

This week's Movie Monday's fundraising tip is in.  I've shared it below - enjoy!

Hello - this week's Movie Mondays fundraising tip is in.  Chas. Floyd Johnson is a successful TV producer, putting out such projects and shows as Magum P.I. and Quantum Leap.  Check out this interview where Chas. shares his magic formula of keeping people engaged.  Enjoy!

Need a good fundraising tip?  Our friends at Movie Mondays have a new one this week and it's pretty good.  Check it out here.

Back-to-school season is upon us yet again, as is the rush of excitement and change that comes along with it. Approximately 77.2 million students - both children and adults - are expected to return to classes (from nursery school all the way through college) between the months of August and September. According to one study, Americans are expected to spend a combined $27 billion during this period on shopping alone, with much of that money going towards necessities like clothing, school supplies and tech purchases like tablets and new computers.

This week's Movie Monday's Fundraising Tip is here.  Enjoy!

Do you ask yourself the following two questions?

Like Rodney Dangerfield, millennials get no respect. It’s a stereotype you’re probably all too familiar with: the “spoiled, narcissistic millennial.” When perpetuated, it leads to some sweeping generalizations about the work ethic, mindset, and values of millennials. They are discounted as the entitled generation, criticized for never leaving home, playing electronic games, taking no interest in anything outside themselves, having no manners, and basically thinking they are not compelled to do anything.

In a recent Time magazine article, author Joel Stein wrote: “In the U.S., millennials are the children of baby boomers, who are also known as the Me Generation, who then produced the Me Me Me Generation, whose selfishness technology has only exacerbated.” Stein went on to assert that “this new Me Me Me Generation has become damaged due to an overdose of self-esteem.”

Do you struggle with starting a gifts program at your agency for fundraising?

This weeks' Movie Monday's fundraising video has some great strategies to share - enjoy!