As you go through your year, you work hard, put in the hours, and focus on doing the best job possible, all while serving your customers. But in all you do, day in and day out, do you take the time to acknowledge your customers and the people who support you and your organization — do you let them know how much you appreciate them?
Another question you can ask yourself along those same lines is this:
"If you do let your customers know you appreciate them, are you doing it enough?"
When you’re in the business of serving people, reaching out to your customers and thanking them... plays an important customer service function. It strengthens the relationship you have with the people who rely on you and believe in what you do. We all work in the day-to-day grind. Then, when we go home, our personal lives are fast and furious. As this year rapidly comes to an end, and the world speeds around us on all sides, it’s easy to become wrapped up in what we are doing and what is right in front of us. And during the final weeks of the year, we’re crunching numbers to see if we met quarterly and yearly goals. We aren’t looking at who and what really matters.
That got me thinking. Perhaps Thanksgiving is a better time to reflect on the year and reflect on who and what really matters — as opposed to December or around the first of the new year. After all, many of us are giving thanks as we spend time with our own family and friends. Why not take that thoughtfulness further? Why not reflect on our customers, supporters, and others who have made our businesses and organizations possible?
At Global Vision Technologies, we are incredibly appreciative of the people who turn to us for the needs of their agencies or organizations. They do so much to help kids and families. For so many people in the field of social work, they put in those long hours, they dedicate themselves to their cause, and yet, they rarely hear as much as a simple “thank you.”
A “thank you,” or any token of sincere appreciation can go a long way. During the season of giving thanks, and in the spirit of thankfulness, you can go the extra mile by expressing your appreciation now. As many people get ready to send out Christmas and holiday cards and gifts, you have the opportunity to make an impact on your customers, on the people who make a difference to your organization.
Give them a call. Send them a card or note. Give them a gift.
Tell them what they mean to you.
As this is the season of giving thanks, I want to take a moment to reflect on a few things we at GVT are thankful for. We’re thankful that we’re in a position to provide value to our clients. We’re thankful for the amazing family we are to one another. We’re thankful our clients have placed their trust in us. And we’re thankful for everyone out there who has dedicated their lives to making a difference, even when it’s just a small difference. Remember, even the smallest difference can have a profound impact.
With that, thank you. Thank you for everything you do.
Have a wonderful Thanksgiving!
~George
