Simple and Effective Donor Research

Posted by George Ritacco on Apr 3, 2017 2:00:00 PM

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Happy Monday!

This week's Movie Mondays contribution to our blog has to do with tips on how to conduct effective donor research.  Enjoy!

 


Does researching donors take up too much of your time?

When you think about researching donors, do all sorts of questions flood your brain?

Questions like...

  • “Which donors should I research?”
  • “What information do I need to know about the donors?”
  • “How do I find the information about the donors?”
  • “What do I do with the information once I get it?”

In today’s video, Christie Cotterill from the Seattle Aquarium will walk you through her approach to researching donors. She’ll answer all the questions above and more.

This video is a little longer than most of the Movie Monday episodes so you may want to fill up your coffee cup or pop a little popcorn before watching it.

Watch the video here:

http://moviemondays.com/mm2012/217-research

Topics: Fundraising Ideas, Nonprofit General

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