NGOs all over the world have experienced rapid growth in recent years, thanks to increased fundraising and better case management. For many, the size of the pie is only growing as more NGOs establish themselves across the US and abroad.
Whether you're a case manager or the owner of a social service organization, chances are you've considered growth and expansion. Indeed, given the non-profit sector's upward trajectory, it's only natural that NGOs of all sizes and causes are eager to expand this year and benefit from the world's rising charity spending.
The task, while possible, is not easy to complete. As a result, non-governmental organizations (NGOs) all over the world are thinking of novel ways to help.
So, if you want to expand your NGO, expand abroad, or add new donors to your donor base, this blog is for you. Take a look to find out how your non-profit can grow bigger, better, and stronger in 2023.
Tips For NGOs Looking to Expand In 2023
Ready to take your human services group to the next level this year? Here are tips to get started.
Start Adopting Technology
According to the most recent statistics available, 56 percent of NGO's increased their tech spending in 2019. And this number alone shows the impact technology has in upscaling the non-profit sector, otherwise hindered by numerous challenges. So, if you’re looking to expand, here are some technologies you should invest in:
- Cloud Technology: Cloud spending is increasing across all sectors globally. It’s about time that your NGO also adopts a cloud-based solution.
- Automation: Enhanced productivity and efficiency are at the forefront of growth. To become an industry leader, start automating a majority of your operational tasks.
- Non-Profit Software: Non-profit software industry is growing at over six percent. You need to catch up if your NGO still does not have a software solution.
Start Leveraging Data
The world is producing an enormous amount of useful data. NGOs, like all other sectors, must step up to make use of this data and start doing the following:
- Data-Driven Decisions: Instead of making guesses about spending, caseload, and industry trends, start using data to drive your decisions. Be better informed and equipped with data.
- Analytics and Reporting: Social service groups that wish to make their NGOs more competent must rely on analytics and reports offered by non-profit software.
A significant majority of NGOs are using online platforms to market their cause, attract donors, and keep in touch with their existing donors. Here are some of the steps your NGO must take in 2023 to fuel growth:
- Website: NGOs must have personalized websites like corporate entities. Make sure you’re visible in the online world.
- Social Media: 72 percent of NGOs use Facebook, and only 32 percent are on Twitter. It’s about time for your organization to hop on the social media bandwagon.
Upskill Your Case Managers
The non-profit sector, like all industries, requires tech-savvy and better-equipped case managers. If you want to expand and grow your clientele and donor base, you must train your case managers to be more digitally savvy.
Digitize Your Paperwork
NGOs no longer rely on mountains of paperwork and out-of-date information. They use case management tools to digitize your case notes, store your case files electronically, and become more efficient.
Improve Data Collection Mechanisms
NGOs that want to grow in 2023 must focus on data collection and spend less time manually filling out forms. Investing in case management software will free up your case managers' time and make them more productive.
Diversify Your Donor Base
And it goes without saying that an NGOs expansion is impossible without growing its donor base. If you’re keen to improve your fundraising, here’s what you should do:
- Constantly Improve Transparency: Americans are giving over $480 billion to charity. But you must make sure you’re transparent with your spending to attract a major chunk of this donation.
- Ensure Compliance and Diligence: Human services are constantly scrutinized by compliance authorities. Use non-profit software to make sure you’re always up-to-date and compliant.
- Market to the Younger Audience: Millennials make up to ten percent of NGO donors and tend to repeatedly give to one social service. Don’t miss out on this vibrant group of donors.
- Enhance Network Building: Newsletters, email marketing, and events are a must for NGOs looking to expand their donor base in 2023.
Step Up for Agility, Competence, and Advanced Solutions
All NGOs are eager to up their game, from child welfare and foster care to senior service case management. If you're interested in learning more about FAMCare, we invite you to do so. The case management software is intended to improve your operations, upskill your caseworkers, and improve the efficiency of your organization.
The author is a philanthropist, educationist, and activist for various social causes. The author has spent many years working in Africa and Asia and has first-hand experience working with tech-based NGO startups.