NGOs all over the world have experienced rapid growth in recent years, thanks to increased fundraising, adoption of technology and better case management. For many, the size of the pie is only growing as more NGOs establish themselves across the US and abroad.
Whether you're a case manager or the owner of a social service organization, chances are you've considered growth and expansion. Indeed, given the non-profit sector's upward trajectory, it's only natural that NGOs of all sizes and causes are eager to expand this year and benefit from the world's rising charity spending.
The task, while possible, is not easy to complete. As a result, non-governmental organizations (NGOs) around the world are considering novel ways to expand their organizations, with some considering diversifying their existing causes.
So, if you want to expand your NGO, expand abroad, or add new donors to your donor base, this blog is for you. Take a look to find out how your non-profit can grow bigger, better, and stronger in 2023.
Tips For NGOs Looking to Expand In 2023
Ready to take your human services group to the next level this year? Here are tips to get started.
Start Adopting Technology
According to the most recent statistics available, 56 percent of NGOs increased their tech spending in 2019. And this number alone shows the impact technology has in upscaling the non-profit sector, otherwise hindered by numerous challenges. So, if you’re looking to expand, here are some technologies you should invest in:
- Cloud Technology: Cloud spending is increasing across all sectors globally. It’s about time that your NGO also adopts a cloud-based workforce development solution.
- Automation: Enhanced productivity and efficiency are at the forefront of growth. To become an industry leader, start automating a majority of your operational tasks.
- Non-Profit Software: Non-profit software industry is growing at over six percent. You need to catch up if your NGO still does not have a software solution.
Start Leveraging Data
The world is producing an enormous amount of useful data. NGOs, like all other sectors, must step up to make use of this data and start doing the following:
- Data-Driven Decisions: Instead of making guesses about spending, caseload, and industry trends, start using data to drive your decisions. Be better informed and equipped with data.
- Analytics and Reporting: Social service groups that wish to make their NGOs more competent must rely on analytics and reports offered by non-profit software.
A significant majority of NGOs are using online platforms to market their cause, attract donors, and keep in touch with their existing donors. Here are some of the steps your NGO must take in 2023 to fuel growth:
- Website: NGOs must have personalized websites like corporate entities. Make sure you’re visible in the online world.
- Social Media: 72 percent of NGOs use Facebook, and only 32 percent are on Twitter. It’s about time for your organization to hop on the social media bandwagon.
Upskill Your Case Managers
Like all industries, the non-profit sector also needs tech-savvy and better-equipped case managers. If you’re keen to expand and grow your clientele as well as your donor base, you need to train your case managers to better fit in the digital age.
Digitize Your Paperwork
Gone are the days when NGOs relied on heaps of paperwork and outdated data. Use case management tools to digitize your case notes, electronically store your case files, and become more efficient.
Improve Data Collection Mechanisms
NGOs that seek to expand in 2023 must work on their data collection and spend less time manually filling forms. Free up your case managers’ time and make them more productive by investing in case management software.
Diversify Your Donor Base
And it goes without saying that an NGOs expansion is impossible without growing its donor base. If you’re keen to improve your fundraising, here’s what you should do:
- Constantly Improve Transparency: Americans are giving over $480 billion to charity. But you must make sure you’re transparent with your spending to attract a major chunk of this donation.
- Ensure Compliance and Diligence: Human service agencies are constantly scrutinized by compliance authorities. Use non-profit software to make sure you’re always up-to-date and compliant.
- Market to the Younger Audience: Millennials make up to ten percent of NGO donors and tend to repeatedly give to one social service. Don’t miss out on this vibrant group of donors.
- Enhance Network Building: Newsletters, email marketing, and events are a must for NGOs looking to expand their donor base in 2023.
Step Up for Agility, Competence, and Advanced Solutions
From Child welfare and foster care to senior service case management, all NGO's can step-up their game in 2023. If you're enthusiastic about doing so, we would love for you to include us on your journey...
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The author is a philanthropist, educationist, and activist for various social causes. The author has spent many years working in Africa and Asia and has first-hand experience working with tech-based NGO startups.