Social media presence is an important factor that is directly tied to the success of a social service agency. It enables social service agencies to spread the word about their existence, raise awareness about their initiatives, and attract more individuals to donate and volunteer with them. 

Therefore, boosting social media presence should always be a top priority for a social service agency.

Below are a few expert tips to help boost your social service agency’s social media presence. Enjoy! 

Tips for Boosting Your Social Service Agency’s Social Media Presence

Stay Active on Platforms That Target Your Audience  

Staying active is the secret to boosting your online presence. Posting weekly or monthly will accomplish nothing when aiming to increase your social service agency's online presence. Instead, make the most of your social media platforms and post often to keep followers engaged.

Avoid posting unnecessary content and instead focus on informing followers about your initiatives and everyday activities. For example, if you are hosting a seminar on one of your initiatives, you could broadcast it live on Facebook or Instagram to make your followers feel like they are a part of it.

Picking the right platform.  Where is your audience?  This takes a little marketing savvy but figuring out what social media platform your target audience is using should be one of the first steps before content creation.  An easy tip to figure it out, where and what are your peers posting.  

Post Relevant and Valuable Content

Another excellent way to boost your social media presence is to supply your audience with relevant, high-quality material. You can employ social media marketing experts to write concise, useful, and engaging content for your sites. Others have that one employee who just has that talent.  Make it a priority to deliver value to your audience, and your social media presence will soar.

Encourage your volunteers, donors, and employees to share their experiences as well. User-generated content lends credibility to your website.

Interact with The Audience

Interacting with your audience can help you develop a relationship with them and create a soft spot in their hearts. This could assist you by increasing word-of-mouth and inspire your existing followers to tell others about you.  

You can communicate with your followers in several ways. For example, you can ask for their recommendations and guidance on what you should work on next and how to improve your agency's operations.

Asking for feedback and recommendations on the type of content the audience wants to see from you is another excellent approach to boosting your social media presence. This is because the more engagement your posts receive, the more visible they become.

Offer Visual Content

People browsing social media do not wish to read paragraphs upon paragraphs. No matter how appealing the information in the text is, it will not be sufficient to help you catch the audience's attention. Instead, the audience is looking for visual appealing content.

According to statistics, visual content receives 94% more views on average than text-only content. This preference is evident in every social media platform. Visual scroll-stopping content can help you capture the attention of people scrolling on social media and direct them to your social service agency's pages. If the content is compelling enough, it might even help you gain new followers.

Summing it Up 

The world of social media can be both fascinating and terrifying. We hope that by following the suggestions above, you will be able to effectively boost your social media presence and build your audience.

If you want to stay up to date on all of the material we share for social service agencies, follow us on social media using the buttons at the bottom of this post.  Suggestions for future posts are also always welcome.