Happy Monday! This post comes to us from our friends at Movie Mondays!
In today's video episode, Deidre McCormack Martin talks about her role as the Executive Director of a nonprofit organization as it pertains to fundraising and talking with donors.
She, along with her board, decided to ask their loyal donors to increase their gifts.
In today's video, you'll learn what they did to get donors to make larger investments in the organization. Deidre also tells a story of when she asked a couple for much more than they were already giving. I had to laugh when she told the story because there's a very real moment at the end of her conversation with the donors that I think we can all relate to.
Watch the video here:
http://moviemondays.com/mm2012/211-donors-give
Have a great week!
